Job Number: 10077BR
Job Title: Trade Marketing Representative
Location/City: Lusaka
Appointment Type: Permanent
Job purpose and key deliverables
  • Develop and implement a territory Trade Marketing plan that meets the requirements of brand portfolio,
  • Merchandising and promotion particular to Area Trade Marketing objectives.
  • Sound management of merchandising and promotion in outlets to achieve brand awareness, volume and market share.
  • Ensure that Trade Channel and outlet type achieves territory distribution objectives of company drive brands in order that availability is maximised in line with brand strategies and market needs.
  • Implement National Presence Marketing and promotion programmes with optimum use of resources and
    materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands
    (Drive Brands) throughout the territory by earning the active support of the trade.
  • Establish close working relationships with the trade in order to gain high levels of trade support and loyalty
    whilst enhancing understanding of the trade environment by imparting crucial trade knowledge to customers.
  • Manage financial accounts and assets for the area to ensure those Trade Marketing resources are secure and used efficiently and effectively.
  • Provide Trade Marketing information, performance reports and accounts to ensure that Area Manager and Key account handlers are fully informed at all time
    Provide consultative management of distributors through the facilitation of ordering & payment adherence in line with business requirements based on distributor contractual agreements with the organisation
    Develop distributor staff : DR’s through the use of Trade Marketing tools
    Manage & Develop all areas of the Supply Chain model through the effective training & management of peddlers and motor cyclists / stockists
Essential requirements
  • Bachelors Degree in a Marketing or Business related field
  • Valid drivers licence
  • Computer literacy and basic knowledge in MS Office packages
  • Desirable requirements
  • Self discipline and organization
  • Good communication
  • Self motivated
  • 2 years experience in marketing support or similar position in another company (preference: FMCG industry)
  • Good knowledge of the environmental economy and retail trade
  • ​Experience in operating in a dynamic environment
Working at BAT British American Tobacco ( is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
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