Consumer Segment Executive Job at Airtel Zambia


DEPARTMENT: Marketing
VACANCY: Consumer Segment Executive - Entry & Mid-range smartphone
LEVEL: 5
LOCATION: Lusaka

JOB PURPOSE
This role will be responsible for managing the entry & mid-level consumer segment of the business in ensuring revenue growth, customer growth and excellent service availability to customers.

REPORTING TO THE CONSUMER SEGMENTS MANAGER, THE MAIN REPSONSIBILITIS ARE;
Grow the smartphone penetration
Acquisition & retention of entry & mid-range smartphone users
Entry & mid-range smartphone forecasts to be reviewed with Consumer Segments Manager and shared with devices team for procurement
Attractive offers/propositions for entry & mid-range smartphone users
Managing the on-boarding process of customers from ULCH & Data ULCH segments into entry & mid-range smartphone segment
Collecting consumer insights
All device bundling for entry & mid-range smartphones – both Airtel & open market devices

Revenue growth from the smartphone base
To grow revenue within the entry & mid-range smartphone base
Implement bundling programs for the entry & mid-range smartphone segment and ensure of uptake based on agreed targets
Partnerships identification (with relevant institutions such as retail, handset providers, Universities etc.) & develop programs around growing the entry & mid-range smartphone base
Organizing regular engagement of entry & mid-range smartphone customer base to grow product revenue through lead generation and product upsell and ensuring that each of these events is profitable when assessed on an individual basis.
Designing and developing customized retention and acquisition programs for the entry & mid-range smartphone segment
Plan new customer hand holding tactics for revenue stimulation
Develop a menu of initiatives/campaigns/products to aid in revenue generation month-on-month

Churn Management
Monitor the level of activity on the entry & mid-range smartphone segment
Implement targeted U&R promotions for the inactive customers in the entry & mid-range smartphone segment

Data Products
Ensure all projects are carried out within approved budget, set timelines and according to agreed calendar
Works on special projects and assignments as requested by the Brand and Communications Manager or Marketing Director

Financial Viability
- Responsible for preparation of financial business case for all projects
- Frequently monitoring of competitive products and services on the market
- Develop and maintain competitive intelligence database
-  Analyse markets to identify market trends and customer needs

Product and Service Compliance
- Ensure that launched data services meet quality assurance standards of Airtel Zambia, as well as revenue assurance standards.

REQUIREMENTS
Bachelors in Marketing, Business Administration, IT or any other commercial field
3+ years of consumer insight experience in a commercial environment
2+ years of relevant experience in Telecom and/or IT
1 + years in handling a product development

PERSONAL BEHAVIOUR REQUIRED IN THE POST.
Excellent and effective communications skills, both orally and in writing
Good Team Player
Ability to innovate and deliver value to business at multiple levels will play an important role
Ability to work with multi-functional teams (cross function)
Strong analytical skills
Business acumen
Entrepreneurial Ability

CLOSING DATE
Suitable candidates are required to send their application & Curriculum vitae to jobs@zm.airtel.com. Closing date for applications is Monday, 11th April, 2016.
Please note that due to high volume of profiles received, only shortlisted candidates will be contacted.
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