Digital Brand Executive Job at Airtel Zambia

VACANCY: Digital Brand Executive

Drive Airtel’s Website and social media growth and content presence through innovative initiatives and stimulate the appeal to the customer. Develops innovative interactive web based tools that compliment and contribute to the airtel communications media pool.

Promotions and Brand building
Brand custodian
Ensure effective and timely execution of all campaigns development and roll out
Support relevant marketing activities to support the development of the brand across the country
Ensure Brand compliance under guidance of the Head of Brand and Marketing communications and Head of Department

Marketing Management
Agency Management Relations
Weekly Competition reports
Market trend analysis reports
Drive Website marketing ensuring delivery of SOV and clicks according to the approved business, Marketing plan and budget.
Plan tactical activities across all segments to drive traffic to Airtel Website
Monitor evolution of customer segment needs , market and industry
Create web based solutions to usage of Airtel product and service offering
Implement website enhancements such as new functionalities and updates
Daily track the number of hits and run programs to grow the website traffic
Maintain current information on the website and ensure all items posted follow Airtel group and OPCO specific guidelines

All marketing communications carrying the brand logo to be in line with brand guidelines and brand communication standards
Support all other functions driving brand values and ensuring custodianship of brand standard conformance in line with Website communications and Brand Assets

Project Management
Ensure all projects are carried out within approved budget, set timelines and according to agreed calendar
Works on special projects and assignments as requested by the Brand and Communications Manager or Marketing Director

Minimum of a degree in Commercial discipline or Computer Science
Project Management, Post Graduate diploma in CIM certifications will be an added advantage
Excel and Power Point Competency
At least 2 years working experience in the brand management space
Proven working experience in digital marketing
Up-to-date with the latest trends and best practices in online marketing and measurement
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels (added advantage)
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools
Experience in setting up and optimising Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints

Business Awareness
Customer Oriented
Ability to work through cross functional teams
Ability to organize and prioritize multiple tasks
High personal standards and goal oriented
Excellent interpersonal skills
Excellent and effective communications skills, both orally and in writing
Good Team Player

Suitable candidates are required to send their application & Curriculum vitae to Closing date for applications is Monday, 11th April, 2016.
Please note that due to high volume of profiles received, only shortlisted candidates will be contacted.
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